Crosland Commercial Real Estate Services, Charlotte, NC
Monument and Wayfinding Signs
Low entrance signs and erroneous interpretation sign ordinance by zoning department created a no-win situation for tenants wanting exposure on the main thoroughfare bordering the commercial development. After multiple discussions and presentations with the local zoning authority, DAWA was able to increase the height of the sign by 300% and the size of the sign face by 200%. DAWA designed the sign to maintain the high quality brand intended by the developer. A wayfinding program was developed to complement the Main ID sign and the property brand.
Analysis, Planning, Schematic Design, Design Intent, Implementation & Development of Design Guidelines