Catawba Valley Medical Center

Hickory, NC

Catawba Valley Medical Center went through major renovations and additions including construction of the Pavilion, Center for Women and Children. Dawa worked with the Center to develop a wayfinding program that uplifted their brand presentation and greatly improved navigation on the campus. Original suggestions for improving campus navigation and safety included configuration of their main visitor parking lot to accommodate smoother flow into the campus and shelter visitors from circulating traffic.

All vehicular signs on streets surrounding the campus are internally illuminated with push through acrylic headers.

The Center’s logo created an almost unmovable feel to the package so Dawa developed the rolling hills theme to help soften and balance sign graphics.


Design Lead, Analysis, Planning, Design Guidelines and Implementation Supervision